Question

Anu is a fashion merchandiser who is working in a fashion house. She is involved with various activities including conversion of inspiration into design, use technology to conceptualize and address the planning and distribution of products in the fashion industry.

a. Elaborate any four roles and responsibilities she will have in different phases of fashion merchandising.

b. How is small single unit store different from chain store?

c. Enumerate any four courses that Anu might have done to have a career in fashion merchandising?

Answer 1

(a) Four roles and responsibilities she will have in different phases of fashion merchandising 

1. In Manufacturing - Makes significant input on the types of fabrics used to make a piece of clothing. 

2. Buying - Becomes part of fashion merchandising when a merchandiser buys fashion items to be presented in a store. 

3. Promoting - The designer’s product to stores using creativity, visual merchandising skills, production skills and fashion shows 

4. Selling - Responsible for selling fashion items to stores, which then sell to consumers

(b) Small single unit store different from chain store

Small Single - unit Store is a neighbourhood store. These are owner and family operated single stores 

Chain stores are retail outlets that share a brand and central management and usually have standardised business methods and practices.

(c) Two courses to have a career in fashion merchandising

Certificate or diploma degree programme	In fashion merchandising can usually be completed in 6 months to 1 year
Bachelors’ degrees (4 year programme)	In fashion design or fashion merchandising
Master’s programme (2 year)	In fashion merchandising that combine a certain amount of liberal arts