(a) Four roles and responsibilities she will have in different phases of fashion merchandising
1. In Manufacturing - Makes significant input on the types of fabrics used to make a piece of clothing.
2. Buying - Becomes part of fashion merchandising when a merchandiser buys fashion items to be presented in a store.
3. Promoting - The designer’s product to stores using creativity, visual merchandising skills, production skills and fashion shows
4. Selling - Responsible for selling fashion items to stores, which then sell to consumers
(b) Small single unit store different from chain store
Small Single - unit Store is a neighbourhood store. These are owner and family operated single stores
Chain stores are retail outlets that share a brand and central management and usually have standardised business methods and practices.
(c) Two courses to have a career in fashion merchandising
|Certificate or diploma degree programme||In fashion merchandising can usually be completed in 6 months to 1 year|
|Bachelors’ degrees (4 year programme)||In fashion design or fashion merchandising|
|Master’s programme (2 year) ||In fashion merchandising that combine a certain amount of liberal arts|